With hairdresser’s shut during the lockdown period, many of us have been using at-home colour to solve all all our hair dramas. Now despite lockdown easing, demand for at-home colour care has continued to soar with 94% of women not rushing back to the hair salons when they reopened**.
John Frieda is now providing a solution for those searching for at-home colour care – as we know blonde hair can be difficult to maintain. John Frieda, with the help of Deliveroo will make purchasing blonde products as easy and quick as ordering a takeaway. For one day only (this Friday 31st July 2020) John Frieda has partnered with Deliveroo to unveil the exclusive John Frieda Blonde Menu.
Customers will be able to purchase three exclusive John Frieda blonde hair kits via Deliveroo, at a limited-edition price of £5.00 – up to 75% off the RRP*. What’s more, all proceeds from the kits will be going to John Frieda’s charity partner, The Little Princess Trust. The Little Princess Trust provides free real hair wigs to children and young people, who have lost their hair through cancer treatments and other medical conditions.
Blondes in London and Manchester will be able to get their hands on a choice of three limited-edition hair kits for just £5.00 – up to 75% off store prices – one day only, limited amounts available and cost excludes delivery. The three hair kits on the menu: Violet Crush Hair Kit, Go Blonder Hair Kit and Highlight Activating Hair Kit. Why blonde? The partnership celebrates the new line of repackaged John Frieda Highlight Activating range.
All proceeds from the kits will be going to John Frieda’s charity partner, The Little Princess Trust, which provides free real hair wigs to children and young people who have lost their hair due to medical conditions. Coronavirus has meant that hair donations has dropped by 75%, leaving many children in need***
*Delivery fees not included. Deliveroo fees are dynamic based on delivery.
**94% of women did not get a salon appointment on opening weekend, YouGov survey July 2020.
*** Decreasing donation statistics available via Little Princess Trust website.