PICNIC? WE’RE HAVING A ‘BLANQUET’!
As our readers will know we love a picnic and we’ve shared articles about some of the must have picnic essentials over the last couple of months. Well Bloom Gin have come up and reinvented the picnic! BLOOM Gin has coined a new luxury picnicking trend called ‘blanqueting’ – inspiring the nation to class up the grass this summer with the UK’s first ever blanquet.
The elaborate trend comes as a third of UK adults say they will be hosting more picnics this summer than previous years, with two fifths (43%) planning to host more creative get-togethers with friends and family as outdoor restrictions lift. People will be sparing no expense when it comes to the comfort and enjoyment of their guests, with chairs (40%), fancy blankets (30%), cushions (29%) and even gazebos (16%) making it onto the must-have list for picnic planners.
To help Brits embrace blanqueting, BLOOM Gin has re-imagined the classic tartan picnic rug with a new limited-edition ‘blanquet’ that loved ones can feast around. Shaped like a banquet table, it measures an impressive 6.5 metres by 1.5 metres, and is big enough for more than twenty people to lounge on as outdoor lockdown restrictions lift this week.
Featuring a colourful and eye-catching gingham print, the one-of-a-kind Blanquet by BLOOM Gin (RRP £75) is primed for get-back-together celebrations with a Great British summer ahead. Perfect for rolling out in the park, on the beach, or in a back garden, it will be available to buy on Firebox, the platform for unconventional gifts, from Thursday 20 May.
The trend lands as BLOOM Gin celebrates the launch of its new Passionfruit Soda ready-to-drink gin and sodathis month, which joins the brand’s refreshing BLOOM London Dry Gin and wider botanically-inspired range. Bottling the flavours of summer, the low-calorie drink is infused with sweet and exotic natural flavours, starting with a core of delicious sharp passionfruit followed by a creamy vanilla. Great for on-the-go and outdoor drinking occasions, it’s best served with ice and a lemon wedge, or half a passionfruit.
Joining the brand’s existing ready-to-serve range – which includes the classic BLOOM London Dry Gin & BLOOM Gin and Rose Lemonade – BLOOM Gin’s new Passionfruit Soda (RRP: £2.50 per 275ml serve) is available to purchase from Sainsbury’s stores nationwide. To buy a limited-edition Blanquet by BLOOM (RRP. £75), visit www.firebox.com from Thursday 20 May, and check out inspiration for blanqueting via @BloomGin on Instagram. To explore BLOOM Gin’s full gin range, visit www.bloomgin.com.
