Fashion & Beauty

The £200 Glowdry You Need To Try!

Last month I visited Gustav Fouche’s Notting Hi Salon to try the £200 Glowdry. Upon arrival at the gorgeous salon, I was greeted by the friendly stylists and staff. It really is lovely and as I was freezing when I arrived, being given a cup of hot tea upon arrival was the perfect way to warm me up.

20.04.2023 – London UK.
Gustav Fouche Hair and Beauty, Notting Hill, London, UK.
Photo: Professional Images/@ProfImages

But what is a Glowdry and how does it differ from a regular blow dry? Well, we’re going to tell you but first who is Gustav Fouche?

Gustav Fouche was born in South Africa and he has taken London’s hair styling industry by storm. With his unique 3D cuts, trend-setting colour, and breath-taking up-do’s, Gustav’s work has graced red carpets, TV commercials, and editorials, making him one of the most sought-after stylists in the business. Gustav’s career began in 2002 in South Africa, and then he moved to the UK in 2011 where he worked in top London salons. More recently in 2019, he opened his own prestigious Westbourne Grove salon, which has been a testament to his dedication and passion for hairstyling. Gustav had also achieved the exclusive rank of Wella Master Colourist, which has made him one of the top hair experts in the industry. As an educator at Wella and a judge for their Trend Vision Awards, Gustav has become a leading figure in the industry.

And now on to what I thought ultra-luxurious £200 ‘Glowdry’. This premium treatment is designed for instant results that will leave your hair looking and feeling better than ever. Already a firm favourite with his celebrity clientele, the ‘Glowdry’ experience begins with an in-salon consultation that allows the stylist to analyse your scalp and hair, recommend the best products for your hair type, followed by a bespoke Hair & Scalp Recovery Elixir treatment. Gustav talked me through the process which included a treatment for my winter dry hair.

Next came the revolutionary Micromist machine, which is only found in a handful of salons worldwide. This game-changing hair technology provides the perfect osmosis that opens up the cuticle to absorb all the nourishing products while hydrating and adding much-needed moisture. During the 20-minute Micromist treatment, I got to relax and ask Jenny (@Jenny_hairst) for hair tips and styling advice. Jenny was all too happy to help and was super friendly whilst she set the treatment up.  It was the most unusual but cool part of the blowdry and what really made the whole experience worthwhile! The treatment locks in all the products used in the first step, which my hair really needed.

After the Micromist treatment, a clear gloss is applied, followed by a wash (with one of the best scalp massages I’ve had) and acool heat blow-dry that leaves hair looking lush, shiny, and voluminous.
The catwalk ready ‘Glowdry’ treatment starts from £120 (excluding the clear gloss if not skin tested prior). My hair felt healthier, blonder and it definitely had a new lease on life!

Beyond his innovative techniques, Gustav is dedicated to natural hair care solutions, and this passion has inspired the launch of GF Fabulosity, his all-natural and silicone-free hair care range, which is set to disrupt the haircare industry. But it’s more than just hair care to Gustav. He sent me home with his brand of hair care and I’ve been using it for the last month to test it out. The range is all natural with none of those nasty silicones. I’m not lying when I say it’s seen a dramatic change to my hair! My hair has never felt healthier.

So what are you waiting for? Treat yourself to this experience. You won’t regret it!

www.gustavfouche.com / https://www.instagram.com/gustav_fouche/ Gustav Fouche, 82 Westbourne Grove, Notting Hill, London, W2 5R