THE BATTLE OF THE SNACKS COMMENCES, AS OLLY’S CALLS OUT WA*KERS AROUND LONDON

Passersby may be in for a surprise this month, as they eye the latest campaign from London-based snack brand, Olly’s, who is staging a war against one of Brits favourite snacks, and well-known competitors, crisp makers, “Wa*kers”. Read into this what you will. What’s this war in aide of you ask? Education.

Olly’s has long believed its Pretzel Thins to be far superior to that of the popular crisp, primarily made by one big brand who shall-not-be named… for legal reasons. AHEM. Wa*kers.

To educate Londoners, Olly’s is putting its namesake on the line and launching a London-wide campaign to tell the story of the humble Pretzel Thin – a snack that meets needs far better than crisps ever could.

According to Olly’s, calories (38%), fat (31%), sugar (32%) and protein (23%) are considered the most important attributes in snack selection.* Olly’s Pretzel Thins outperforms all major crisp competitors in these categories including Walkers, Doritos and Popchips – making it truly the healthier and delicious alternative. A packet of crisps contains up to 600% more fat than Olly’s Pretzel Thins.

The month-long ‘War Against Crisps’ campaign, which has kicked off with its first-ever digital billboard in Leicester Square, poses an interesting take on the “Wa*ker” brand and some of its most popular flavours. The tongue-in-cheek billboard aims to challenge the way people view their snacking habits in a fun and engaging way, while definitely not aiming to offend competitors whatsoever.

Founder of Olly’s, Olly Hiscocks, commented, “We know that our Pretzel Thins win the battle of the snacks hands down, so we decided it was time to let the rest of the world know. It just so happens that we had to call out the Wa*kers of the savoury snack biz, just how unhealthy their crisps are, to achieve this – obviously no offence intended… We hope this will make people stop and think about their snack choice, and opt for our delicious Pretzel Thins: the Oll-Timate option!”

Throughout the month, Olly’s will continue to wage war against the ‘Wa*kers’ and the crisp sector.

In addition to the pending billboards still to pop-up – look out London Bridge, Shoreditch and more; Olly will also lead a team of walkers across the city from Olly’s HQ to the Head Office of the HQ of the biggest Wa*ker crisp industry . . word in the snack-room is that the walk will be ending in Reading. An epic distance of 60km! The journey will not only be a physical challenge but a reminder that a packet of crisps contains up to 600% more fat than Olly’s Pretzel Thins.

The team will be documenting their voyage with Rockumentary style footage, so everyone can feel involved with the Trek and re-watch for years to come. Proceeds from the walk will be donated to Motor Neurone Disease Association, in honour of Olly’s Godfather, Quentin, who recently passed away due to the disease.