The White Label Beer Project

The White Label Beer Project aims to ensure guests clear their minds of any predispositions they have about low-no alcohol beer.

They are inviting guests to a mysterious launch of the brewery with no name at the Tap Rooms in Bethnal Green on 25th July 2019. The attendees will be guided on how to taste the new range of beers by ex Drink Up London’s beer enthusiast Ali Dedianko, who, at the end of the tasting, will unveil the truth about what they are drinking.

But why the smoke and mirrors? Until recently, low or no alcohol beer alternatives have been bland, light beers produced as an ancillary offering within a traditional beer portfolio. In the UK 1/5 adults and 1/4 young people steer clear of alcohol entirely, and this growing demographic deserves to be served by a brewery focusing on taste and flavor that is unrestrained by corporate giants.

The White Label Beer project asks if a range of beers solely targeted towards teetotalers, a health- conscious millennial generation or people seeking to avoid a hangover compare to beers containing alco- hol. The Project aims to prove that social drinking isn’t necessarily about getting drunk. The challenge in running this blind tasting is whether or not the beers stand up to scrutiny. But founders are positive that the portfolio will not only recruit new devotees but turn any non-believers and skeptics.

Tickets cost only £10 and can be bought from here www.tickettannoy.com/event/nje6HY5Hv0mm_gHelVU3LA