This November, PATRÓN tequila invites consumers to discover andembrace the essence of Día de Muertos, a cultural moment that is increasingly gaining momentum on a global scale. From pushing innovation through e-commerce for consumers to shop and learn how to make signature Día de Muertos cocktails; to providing authentic recipes crafted by one of the most prominent female chefs in Mexico; as well as launching a bespoke limited edition design, PATRÓN is sure to offer all that is needed to make this Mexican date a very special occasion at home.
Falling on 1st and 2nd November, Día de Muertos (Day of the Dead) truly represents the rich heritage of Mexico and a cultural milestone. Originated in the Aztec era in the 16th Century, it stems from the belief that during Día de Muertos, our deceased loved ones have the divine permission to visit friends and families on earth and spend time together to honour life. Mexicans treat the deceased ones as honoured guests, preparing offerings and dressing their homes with Cempasúchil (Mexican Marigolds), sugar skulls, papelpicado and put up true food feasts for the occasion. It can’t be questioned that Tequila plays a central role in the gastronomic heritage of Día de Muertos. Below ishow PATRÓN is inviting consumers to embrace and toast to this beautiful occasion.
PATRÓN X INKD Día de Muertos Limited Edition – PATRÓN Silver Tequila
PATRÓN, together with bottle personalisation store INKD, has created a custom design limited edition for Día de Muertos featuring the iconic symbols of the festivity; monarch butterflies, colourful marigolds and the sugar skull. Using innovative design tools, this is a truly unique limited-edition bottle of PATRÓN Silver that can be shipped to shoppers all over the world.
– Available from Harvey Nichols, £59
– Available from INKD website with personalisation option too – starting £55
PATRÓN Pantry x Día de Muertos
Launched in May, the PATRÓN Pantry is a first-of-its-kind platform offering the tools to inspire consumers and help them to quickly shop cocktail ingredients that let them create simple, delicious drinks at home with the help of the world’s best bartenders. Hosted on the UK PATRÓN Amazon Brand Store, the PATRÓN Pantry features cocktails ingredients bundles, recipes cards and “how to make” videos. The PATRÓN Pantry will receive a Día de Muertos make-over to honour the occasion and to help consumers re-create themed cocktails such as the Ofrenda at home.
50ml PATRÓN Silver
150ml Ginger Beer
Top with Crème de Cassis
Lime wedge for garnish
Add PATRÓN Silver over ice. Top with ginger beer. Pour over a touch of Crème de Cassis and garnish with lime wedge.
PATRÓN’S Día de Muertos Pantry on Amazon
Celebrate Mexican gastronomy with acclaimed chef Ana Martorell’s signature recipe
On Día de Muertos, Mexicans not only honour their ancestors and traditional customs but also their gastronomy. Food is central to local celebrations, so PATRÓN has partnered with a world-class ambassador of Mexican culture and cuisine to help consumers re-create a taste of Día de Muertos. Acclaimed chef of Aromas restaurant, Mexico City, renowned cooking teacher and creator of gastronomic experiences, Ana Martorell is one of the most prominent chefs on the Mexican scene, famous for her love of food and Mexico.
For Día de Muertos, Ana has created a signature recipe that pairs perfectly with the PATRÓN Ofrenda cocktail: a delicious Cempasúchil aguachile tostadas.
Cempasúchil aguachile (shrimp cocktail) tostadas by Ana Martorell
Speaking of the activities, Matthew Sykes, Senior Director, International Marketing for PATRÓN Tequila, commented: “As the home place and heart-beat of PATRÓN Tequila, Mexico, its people and culture are the core of who we are and what we do. Due to its iconic symbolism and intriguing history, Día de Muertos has gradually gained momentum to become an occasion on the global calendar for many consumers. This year, we continue to raise awareness of this moment that matters by providing consumers with traditional elements, inspiration and innovative tools to embrace the festivity in the comfort of their homes and raise a glass with us”.