At a time when celebrations can’t be big (and must be COVID-compliant), Tullamore D.E.W. is going small and have launched The World’s Smallest(ish) Irish pub, inviting everyone to raise a glass and join together virtually, bringing to life a blend of Irish pub culture. Fondly named ‘The D.E.W. Drop Inn’, the specially built snug is open for (virtual) business until this Sunday 21st March and is small enough to fit in a garden, spaces we’ve come accustomed to spending time in over the last year.
With everyone continuing to stay safe at home, the traditional Tully local from the original triple blend Irish Whiskey has been created – a nod to the rise of the pandemic’s ‘super sheds’ – inviting people from across the UK to sing, share toasts, share a Tully and enjoy good craic* together.
From here, virtual visitors are able to curate their own experience across tunes, comedy, toasts and cocktails; from sharing an Irish toast with a friend from afar and delicious cocktails, to a choice of ‘live’ creative entertainment.
Guests will be greeted by UK Brand Ambassador (and Irishman) Conor Friel, before embarking on their personalised St Patrick’s Day ‘night out’, making their own way through the events on offer including:
For those who particularly enjoy the sound of the Mickey Rivers cocktail and would rather have the cocktail pre-made and delivered to your door, London bar Happiness Forgets is launching a UK-wide cocktail delivery service. The Mickey Rivers cocktail will be available to purchase from 8th March until the end of the month at https://www.happinessforgets.com/products/mickey-rivers
Speaking of the event, Conor Friel says:
“Whilst people aren’t able to visit their favourite pubs and be with friends this St Patrick’s Day, we wanted to bring that classic Irish pub experience directly to homes, part of our mission to champion the power of the blend in whiskey, culture and society.
“This year’s St Patrick’s Day celebrations will be about sharing a Tully, looking forward and getting excited for when we can all be enjoying time together in real pubs once again.”
The World’s Smallest(ish) Pub – ‘The D.E.W. Drop Inn’ – will be available to access from March 11th until the weekend of St Patrick’s Day via the Tullamore D.E.W website: https://www.tullamoredew.com/en-gb/worlds-smallest-ish-pub.
Government Covid-19 secure guidelines and Advertising Producers Association (APA) guidelines were adhered to throughout the production of The World’s Smallest(ish) Irish Pub for Tullamore D.E.W., as well as a full risk assessment of the location.
*Irish slang for fun and entertainment, especially good conversation and company.
Cocktails made during the event:
Tully & Tonic
1 measure Tullamore D.E.W. Original
Premium tonic water
Orange slice to garnish
Try mixing with other carbonated mixers to accentuate either the fruit, sweet or spice notes in the Tullamore D.E.W. Original.
Mickey Rivers (flavours of apple cider and maple)
Available for order as a cocktail drop from Happiness Forgets
40ml Tullamore D.E.W. Original
15ml apple juice
2 dashes Jerry Thomas’ Bitters
Topped with cider of your choice
Emerald Sour (flavours of apple, mint, lime, herbs)
A fresh, herbal twist on the classic Whiskey Sour
40ml Tullamore D.E.W. Original
25ml Manzana Verde Liqueur
15ml Chartreuse Vert 10ml mint syrup
30ml lime juice
30ml eggs whites