Your Most Overlooked Source of Income
When a business asks the question. “How can I make more money, especially in this economic time?” You’ll be surprised that the best answer is: – not to discount, not to downsize, not to chase new customers. It is understanding the customers you have, understanding why they buy from you; it’s in creating repeat sales, increasing referral sales. Like it or not, all of those rely on and revolve around one specific area of your business, that’s good customer service.
Now, you might think that you provide customer service. But I can bet you’re not. You’re lying to yourself if you think that simply answering questions is enough. That’s not serving customers. That’s just informing them. Whether you own a business, sell products, or provide services, or simply deal with customers either directly or indirectly and for whatever reason, one of the most important and often ignored areas in your business is your customers. How do you give good customer service beyond answering emails, answering the phone, being polite?
The answer is you want Customer Advocates.
“A third party will always sell you better than you will ever be able to sell yourself.”
Chalk it up to appearing less self-serving (as shameless self-promotion can often be viewed as arrogant and less objective), having customer advocates has been proven to dramatically boost sales.
Unlike hired help, an advocate is a partner in your business.
Your customer advocate will actively seek opportunities to promote your brand, tell others about you, monitor your reputation, and even fiercely defend you when a complaint is groundless or unjustified.
There’s an old saying that goes, “The customer is always right.”
If you’ve been in business for any length of time, you know that’s not always true. If it were, or if you really wanted to make all your customers 100% happy, you would be giving away everything for free, you would be out of business in no time.
Not every customer is right for your business. That’s why but understanding and listening to all the customers you can then say the customer is always valued.
Because right or wrong, they are valuable to your business.
And to make sure you have the right customer, or make them feel valued by steering them in the right direction, then you need to have trained staff. Whether you offer no customer service right now, rely on CRM and SEO software, you want to drastically improve your client attraction, satisfaction, and retention rates — then find out how we can help you turn more customers into loyal, vocal, and profitable advocates.
Written by
Andi Deeks LIMI
IBPDA Nlp
IBPDA Hyp
Business Image & customer experience consultant.
