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Bompas & Parr create a Future Forest at Westfield Shopping Centre

Future Forest-5Last weekend Westfield Shopping Centre has unveiled two additional multi-sensory experiences this summer as part of its fantastical Future Forest installation by Bompas & Parr.

The sensory Fruit Cloud exhibition will be available at both centres. It started at the Westfield Stratford City on the 22nd of July. The walk-in mist experience will give visitors a real taste of the magical flavours of the forest, stimulate multiple senses, generate mouth-watering memories as well as enabling all-important social-sharing opportunities.

Visitors to the Fruit Cloud are invited to put on a raincoat before entering an enclosure filled with Bompas & Parr’s fogging technology; enhanced with apple, blackberry or peach fruity flavours. As well as gulping the edible fog, visitors will hear the sounds of an abstract forest soundscape that uses the latest cross-modal science to create a ‘tart’ sonic environment to balance the sweetness of the cloud.

Future Forest-1

Designed to inspire guests to consider the environment and the outdoors, the Forest Village exhibition offers a unique perspective on climate change and manipulation in keeping with the overall theme for the Future Forest experience. The exhibition will also showcase plants that create electricity, the magic of spider silk, and a historic tree circus alongside artefacts, artworks and anecdotes about forests and nature.

Guests are also invited to walk, tumble and jump on water on the Forest Zorb Lagoon This fun and adventurous activity will be available for visitors to enjoy with friends and family in between visiting Westfield’s retail, dining and entertainment offerings.

Director of Bompas & Parr, Harry Parr, said: “We are thrilled to be adding the Fruit Cloud and Zorb Lagoon to the Future Forest experience at Westfield Stratford City. The vision for the whole experience is to engage young people in the future of our urban environment and this is a really fun way for us to that. Guests really will be amazed with the various tastes of the forest experienced through the Fruit Cloud and the Forest Zorb Lagoon is sure to be a hit with everyone looking for some fun.”

With fun activities aimed at all ages, the experience highlights the importance of the future of the forest and the role it will increasingly play in our lives. After visiting Future Forest, it’s hoped that city-dwellers will leave with a deeper understanding of the relevance of the natural world even amid the frenzy of the concrete jungle.

Londoners looking to escape the daily grind, gain mindfulness and get closer to nature are invited to visit the installation located within the Gallery and Chestnut Plaza at Westfield Stratford City  22nd of July – 3rd of August and The Atrium at Westfield London between 15th August – 28th August.

To find out more about the Future Forest experience and Westfield’s partnership with Bompas & Parr this summer, please visit https://uk.westfield.com/stratfordcity.

To explore the Future Forest, sign up is not required, access will be on a first come, first served basis.

 

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