Flavours Holidays’ Founder Lorne Blyth on 5 Top Solo Travel Trends for 2025
Reflecting on her experience, Lorne has identified several key trends set to shape the solo travel landscape in 2025. Here are the top five:
- Women Leading the Charge
The rise in solo travel among females continues, with women accounting for 65% of solo travellers. This trend is particularly strong among those aged 45 and above, who seek new adventures and personal growth while connecting with like-minded individuals. Flavours Holidays has seen an increase in bookings from female travellers embracing this independence. - Immersive Culinary Escapes
Cooking holidays continue to grow in popularity and as food tourism expands, solo travellers are looking for hands-on, immersive and authentic experiences. Flavours Holidays’ Italian and Spanish cooking breaks offer the perfect blend of culinary discovery, local knowledge and social interaction. - Wellness-Focused Retreats
Wellness holidays, including yoga and Pilates retreats, are seeing a surge in interest, with many solo travellers seeking to recharge, reset and reinvigorate. Lorne anticipates that these types of breaks will continue to attract solo adventurers, particularly those keen on prioritising mental health and well-being. - Cultural Enrichment Over Destination-Hopping
Solo travellers are increasingly choosing in-depth experiences over whirlwind trips. For many, it’s not about ticking off as many places as possible but about staying longer and truly soaking in the local culture. This shift has contributed to Flavours Holidays’ rise in repeat bookings for their Italian holidays, with travellers looking to delve deeper into the different regions. - Community-Oriented Solo Travel
Despite travelling alone, solo adventurers value building connections. The rise of community-driven experiences, where travellers can meet like-minded individuals in group settings, is a key trend that Lorne sees thriving in 2025. Flavours Holidays’ small group trips foster genuine connections while allowing each traveller to enjoy personal space.
Brand New Destination for 2025: Explore the Hidden Gem of Umbria
Known as the ‘green heart of Italy’, Umbria is Flavours Holidays’ latest addition to its portfolio of stunning destinations, joining the likes of Puglia and Tuscany. Only welcoming 2.5 million tourists on average, compared to Tuscany’s 48 million, this largely untouched and serene region offers a more authentic Italian experience, away from the usual tourist trails. Guests will have the opportunity to immerse themselves in the rich culture and breathtaking landscapes of Umbria, 7% of which includes protected parks and reserves, whilst indulging in the region’s renowned foodie delights and local wines, choosing from either Cooking, Painting or Taster (a bit of everything!) holidays.
https://www.flavoursholidays.
Introducing Nordic Walking: A Refreshing Way to Discover Italy and Spain
In response to the growing demand for active and wellness-focused holidays, Flavours Holidays is excited to introduce Nordic Walking as a key feature in its 2025 offerings. This invigorating activity combines the benefits of walking with the added challenge of using poles, making it ideal for exploring Italy and Spain’s varied terrains. With multiple dates available throughout the year, Nordic Walking enthusiasts can look forward to discovering scenic routes across several of Flavours’ stunning locations, including Seville and Puglia.
https://www.flavoursholidays.
