Martin Miller’s Celebrate World Bee Day
Martin Miller’s Gin, the world’s most awarded gin brand, partnered with top London venues and sustainable bee keeping practice Bermondsey Street Bees to celebrate World Bee Day, which took place on Thursday 20 May 2021. We however, given the importance of Bees, believe this day should be celebrated everyday. World Bee Day is celebrated order to raise awareness of the importance of pollinators, the threats they face and their contribution to sustainable development. The goal is to strengthen measures aimed at protecting bees and other pollinators, which would significantly contribute to solving problems related to food supply and biodiversity.
The partnership saw a number of London’s favourite bars and restaurants offer the ultimate Bee’s Knees cocktail, featuring Martin Miller’s SUMMERFUL Gin and artisan honey produced by Bermondsey Street Bees. Those that indulged in this classic honey-based tipple will be gifted with thyme seeds, which support bee conservation, and directed on how to donate to selectbee charities. Aqua Shard, Calooh Callay in Shoreditch and Chelsea, Little Bat, Cocktail Trading Company, and Murder inc. were just a few of the venues that took part, celebrating the day and also competing with each other to create the most delicious version of the drink.
In further celebration of World Bee Day, Martin Miller’s Gin is also taking over select partner venues with special menus and masterclasses, this weekend. Which means those that missed out yesterday still have this weekend to try the delicious concoctions.
For those staying at home, you can’t beat making The Bee’s Knees Cocktail. The Bee’s Knees cocktail is a classic, prohibition-era cocktail featuring gin, honey and lemon. In a modern twist, the Martin Miller’s Gin Bee’s Knees will be made with Martin Miller’s SUMMERFUL Gin – the fresh new variant that was launched last year and which includes flavours of rosemary and bee-friendly thyme – and artisanal raw honey from Bermondsey Street Bees thar has been specifically paired to the gin for this cocktail. The result is a complex, herbaceous and citrus cocktail with cherry-forward notes provided by the honey.
We really enjoyed the Gin straight and in a gin and tonic, but The Bees Knees is something that will knock your socks off. It was the perfect combination of sweet and sour. It certainly has us doing the happy dance in our chairs while we consumed a few.
For further information, please visit www.martinmillersgin.com.