This May, Martin Miller’s Gin, the world’s most awarded gin brand, proudly partners with leading UK-wide venues and local beekeepers, in a week-long national celebration supporting the UN’s World Bee Day 2022.
In partnership in London with Bermondsey Street Bees, Martin Miller’s Gin is on a mission to raise awareness within the capital of the importance of bee pollinators, especially in the urban environment. Key London venues including Duchess of Dalston, Callooh Callay Chelsea, Islington’s Little Bat, GOLD in Notting Hill and Chelsea’s Wild Tavern will be paring up with Bermondsey Street Bees and Martin Miller’s Gin to take part in the extended initiative – World Bee Week, 16-23 May 2022.
The week-long celebration by Martin Miller’s Gin will see each partner venue list the Bee’s Knees Cocktail, made with Martin Miller’s SUMMERFUL Gin. Every serve will be accompanied with an information leaflet and complimentary thyme seeds for customers to plant at home and encourage their own thriving bee community. Known to attract all variety of bees, the thyme seeds also provide a much-needed reminder of the importance of planting, and the role that this plays in allowing bees to thrive within an urban environment.
The initiative will also see Martin Miller’s Gin partner with “Pollinating London Together,” a community of several of the City of London’s Livery Companies brought together by The Wax Chandlers. This community of experts share knowledge on pollination and curate partnerships to help support these natural pollinators and help them thrive. The partnership will be launched with an interactive exhibition running from 1 to 7 April at St Vedast alias Foster, featuring multimedia art by Alex Hirtzel. More details on this exciting collaboration are to be announced in due course.
To further bolster World Bee Week, Martin Miller’s Gin has also teamed up with three premium restaurants in London, Edinburgh and Manchester, to offer an exclusive enhanced customer experience and special local honey menu across three dates in May. Collaborating with 26 Grains in London on May 3, The Midland Hotel in Manchester and The Huxley in Scotland’s capital May 9, each partnership will help educate customers about the importance of nurturing our native bee population with dishes created using local, sustainable honey served. The London venue will partner with Bermondsey Street Bees, Manchester with Manchester & District Beekeeper’s Association (MDBKA) and Edinburgh Honey Co. are the proud partners for Edinburgh. Complimentary tickets to these dinners will be available to win exclusively through a series of competitions run via @martinmillersgin_uk Instagram page.
The Bee’s Knees
The Bee’s Knees is a classic, refreshing summer cocktail, composed of gin, honey and lemon. A gin cocktail with a twist, the Bee’s Knees is made with Martin Miller’s SUMMERFUL Gin – a fresh variant from the brand which includes notes of rosemary and thyme, perfectly paired with artisanal raw honey from Bermondsey Street Bees. The result is a crisp, complex serve offering a herbaceous and citrus finish, underpinned with cherry-forward notes further heightened by the honey.
Florencia Orlando, Brand Manager, Martin Miller’s Gin comments: “We had an incredible response to this campaign last year and we’re thrilled to be taking this initiative around the country, for longer! The humble botanical – thyme – is the magic ingredient for both our SUMMERFUL gin and in the mission to save our bees. We’re delighted reignite our partnership with Bermondsey Street Bees who front the campaign from London. They could not be more aligned with Martin Miller’s Gin in both its quest for high quality and perfection but also their sustainability values. Incorporating Bermondsey Street Bees honey within our SUMMERFUL cocktail is a harmonious match and we are looking forward to everyone sampling the serve this May.”
Sarah Wyndham-Lewis, Co-Founder, Bermondsey Street Bees comments: “It has never been more important to support the urban honeybees and their wild bee cousins, and we are delighted to be partnering with Martin Millers’ Gin and their “World Bee Week” offering to do so. We hope through this partnership Londoners will learn more about these pollinators and indeed will be encouraged to plant bee friendly seeds. Simply to survive, a single honeybee hive requires around 50kg of pollen and 250 kg of nectar every year, and this is prior to any surplus honey becoming available for humans to harvest. They also need to share this City’s forage resources with the bumblebees, the solitary bee species and other vital pollinators….so the more green-fingered Londoners, the better!”
World Bee Day
This year, The United Nations has selected 20 May 2022 as World Bee Day. Created to draw attention to the importance of pollinators and sustainable means to support their development, while combatting the threats the face, World Bee Day aims to educate the public on the importance of bees and the key role pollinators play in both food supply and biodiversity.
World Bee Week
The extended week-long celebration by Martin Miller’s Gin spotlights the importance bees play within our everyday lives, and how vital it is to take action to protecting this species. Of the 25,000 species of bees on Earth, only seven are honeybee species, which are the most efficient and successful pollinators, key to the subsistence of the planet’s ecosystems. In addition to receiving a packet of thyme seeds with each Bee’s Knees serve, guests will also be provided with information on key bee conservation charities to donate to, including British Beekeepers Society and the Bumblebee Conservation Trust.
How to make a Bee’s Knees Ingredients
• 50ml Martin Miller’s SUMMERFUL Gin
• 25ml fresh lemon juice
• 20ml Bermondsey Street Bees Exmoor Honey
• Add the gin, lemon juice and honey to a shaker with some ice (if you don’t have a shaker, a jam
(or honey!) jar will do)
• Shake until chilled
• Strain into a cocktail glass
For further information, please visit www.martinmillersgin.com.