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MARTINI’s Waterfront Fiero Pop-Up.

MARTINI is gearing up to host a red-hot Italian summer in the heart of London at its new ‘Waterfront Fiero’ pop-up, which will welcome guests from 22nd May to 21st June in Merchant Square. The pop up celebrates the launch of MARTINI Fiero – the new summer drink sensation – which is designed to be enjoyed as part of the Italian ‘aperitivo’ lifestyle.

Visitors to the popup can expect to:

– Taste the new drink of summer, MARTINI Fiero & Tonic, which offers an explosion of bittersweet orange flavour and a striking, red colour – all 100% natural, designed to be enjoyed 50/50 with Tonic.

– Cruise down to Little Venice and back on a vintage Riva yacht, with an aperitivo picnic and MARTINI Fiero & Tonics awaiting them on board.

– Discover an exclusive menu of authentic Italian pasta dishes and aperitivo bites created by Pasta e Basta (the maestros of Italian streetfood).

– Immerse themselves in the Italian aperitivo lifestyle and catch up with friends over long lunches, after work drinks or sunset get-togethers.

On the bustling waterfront, visitors will taste their very first sip of MARTINI Fiero & Tonic, which offers an explosion of 100% natural, bittersweet orange flavour and the quality stamp of MARTINI’s 150-year drinks heritage. 75ml of MARTINI Fiero and 75ml of tonic water, poured over ice with a fresh orange garnish, creates a zesty, ice-cold serve that is beautifully, naturally red. Guests can enjoy their drinks with an exclusive menu created by ‘Pasta e Basta’ – the maestros of Italian streetfood and pasta – featuring authentic dishes like N’duja calabrese crostini, creamy Burrata pugliese and cured meat platters. There’s plenty of space for long lunches, after work drinks or sunset get-togethers. So what are you waiting for make sure you visit when the pop-up opens next week.

Completing the experience, visitors can also take leisurely skippered boat trips down the canal to Little Venice and back on a vintage Riva yacht. You’ll be treated on board to an aperitivo picnic and MARTINI Fiero & Tonics.  It sounds like the perfect way to escape to Italy without having to leave the country.

Pop-Up Details

Address: Merchant Square, Paddington Basin

Dates: 22nd May to 21st June as below:22nd May to 28th May (except Monday 27th May) 30th May to 21st June, (except Mondays, Wednesdays and Sundays)

Timings: Midday to 9pm

Riva Yacht Trip Bookings

The MARTINI Fiero Riva yacht will be available for walk up and pre-bookings on the dates below:

Wednesday 22nd to Friday 24th May Friday 31st May Friday 7th June Friday 14th June Friday 21st June –  Groups of 4 (max) can book ahead by contacting: martini@teamwass.com

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