Patrón Tequila brings Margarita Perfection to UK for Margarita Day 2020

This Margarita Day, no matter how far away you are from Mexico, the perfect Margarita is within easy reach, thanks to Patrón.  In 60 bars across the UK, a series of bespoke Margarita menus will be available for the British public to discover.

As one of the best-selling cocktails globally, the Margarita is not only an iconic and much-loved drink, it’s an experience. To facilitate the journey to this perfect experience, Patrón is launching a Margarita map for consumers to discover the road to their closest perfect Margarita with the world’s #1 ultra-premium tequila.

By simply checking the map and submitting their details, consumers can also get the chance to fly to Mexico and embark on a Margarita experience with Patrón in its home. Check out the map here: https://www.patrontequila.com/campaign/margarita-maps/en-gb.html

Below are a few examples of London bars that are joining Patrón along the journey. Each bar will feature a special menu, serving the signature Perfect Patrón Margarita and its own twists to help visitors discover their own Margarita perfection:

SATAN’S WHISKERS, EAST LONDON Bethnal Green’s original neighbourhood cocktail bar delivering Hip-Hop beats and home to the 2019 UK Patrón Perfectionists Cocktail Competition Winner. Menu: From 17th February – 1stMarch Cocktails: Classic, Satan’s, Mustang Price per cocktail: £9.50	MR FOGGS GIN PARLOUR, FITZROVIA, MR FOGGS RESIDENCE, MAYFAIR A collection of adventurous bars transporting you through the Victorian era through exceptional cocktails. Menu: From 17th February – 1st March Cocktail: The Ran Tan Price per cocktail: £15	SOHO RESIDENCE, SOHO The hottest new venue to open in the heart of Soho, across three floors in an iconic building on the corner of Wardour Street Menu: From 17th February – 1st March Cocktails: Perfect Margarita, Cucumber-coconut Margarita, Hemingway, Pasifika Margarita Price per cocktail: £9.50

LONDON EDITION HOTEL, FITZROVIA Luxury boutique hotel in the heart of London Menu: From 17th – 23rd February Cocktails: Pineapple Margarita FREE welcome margarita at 9pm and a Margarita station in the lobby on 22nd February Price per cocktail: £xxx	RED ROOSTER & GREEN ROOM, CURTAIN HOTEL, SHOREDITCH A Five-Star hotel, restaurants, live music venue and members club. The Curtain sits in the heart of Shoreditch, London’s most creative district Menu: From 19th – 23RD February Cocktail: Perfect Patrón Margarita Price per cocktail: £XX	THE PERKY NEL,CLAPHAM Perky by name and nature, our new lively & cheerful venue rounds up all the best bits a neighbourhood pub can offer. Menu: From 17th February – 1st March Cocktails: Elderflower Margarita Price per cocktail: £8.50

While there are many stories about the origin of the Margarita, the first time the world heard about this infamous cocktail was in December 1953 in the pages of Esquire Magazine in the US. “She’s from Mexico, Señores,” read the feature and the recipe that followed is precisely what we would recognise today as a classic Margarita: tequila, lime juice, triple sec, salt rim on thestemmed glass.

It took a few more years before the Margarita could really take off though. The evidence suggests that it was Vern Underwood, a Los Angeles liquor importer and distributor, who really got things going when he noticed that one of his accounts, McHenry’s Tail o’ the Cock restaurant, was selling more tequila than the rest puttogether. The reason of this success was the Margarita, a cocktail that Tail o’ The Cock’s bartender John Durlesser had named after his girlfriend Daisy around 1939.

Advertised by Underwood, by the middle of the 1960s the Margarita was everywhere. Over the years, the success of the drink has translated into numerous twists and reinterpretations and today is still one of the bestselling worldwide. The foundation of any perfect Margarita however, whether it’s a classic or a twist,is always ultra-premium Patrón Tequila.

If you are unable to head to one of the bars on the Margarita map, take the road to Margarita Perfection by following these three simple indications at home: Patrón Reposado tequila, PatrónCitrónge Orange Liqueur and fresh lime juice. The final destination? The Perfect Patrón Margarita.

PERFECT PATRÓN MARGARITA

35ml Patrón Reposado tequila

20ml Lime juice

1.Chill a coupe glass

2.Garnish class with lime wedge and ½ salt rim

3.Add all ingredients and ice to a shaker

4. Shake and strain into glass

The journey doesn’t just start in London Patrón is celebrating across 30 other bars outside London – pre and post Margarita Day, including:

Liverpool:

Manchester:

 

Leeds: