Cineworld is the UK’s leading cinema chain and this December have introduced a revolutionary technology into their Wandsworth venue called ScreenX. The Cineworld in Wandsworth shopping centre is fairly new. The ideal place to make for a meal and movie night.
ScreenX is the world’s first multi-projection cinema technology expanding the traditional cinema screen to the side auditorium walls, creating a 270-degree viewing experience for the audience. Originally launched in South Korea, Cineworld Wandsworth will be the seventh cinema in the UK to install the innovative technology
The state-of-the-art technology uses an array of projectors and with proprietary ScreenX software, blends multiple images into one seamless image extending from the central screen out. ScreenX walls are installed with a fabric to ensure brightness and colour closely match the content on the main screen and extend the length of the auditorium. Strategically placed audio systems and speakers ensure that sound does not compromise the immersive viewing experience.
Onin London experienced the immersion watching Aquaman on Saturday night. The underwater theme was the perfect demonstration of the technology and made you feel as if you were watching elements of the movie in a submarine. The Screen X is not on always and only used for selective moments of the film. This added a wow moment each time, instead of you becoming used to the surrounding vision and not finding the big moments stand out as much. I would have preferred it on the whole time, but my wife disagreed and liked the selected moments it was used to emphasise the space.
The new cinematic technology builds on the strong offering already available at Wandsworth, including 4DX, Superscreen, a Baskins Robbins ice cream counter and a Starbucks. Customers at Cineworld Wandsworth will pay £16 for ScreenX. Cineworld Unlimited customers will be able to enjoy ScreenX at Cineworld Wandsworth from only £3.
Follow @Cineworld and tweet using #CineworldScreenX or search Cineworld Wandsworth on Facebook. For more information on Cineworld Cinemas, please visit www.cineworld.com.
Tickets for ScreenX will become available at www.cineworld.com/screenx
BOLT London, 1A Bouverie Road, London, N16 0AH.
Twitter: @Cineworld #CineworldScreenX
Instagram: @cinewrold #CineworldScreenX
Written by Daniel Brodie