Flamboyant gin brand The King of Soho will premiere its pink berry Variorum gin at EVERYMAN cinemas across the UK. This new listing, arriving when lockdown lifts and cinemas reopen, means that film lovers who can’t wait to return to the screens can now enjoy a Pretty in Pink cocktail from The King of Soho alongside watching their favourite movie. Now we love the original London Dry so you can sure we loved the Variorum Gin just as much.
The new cocktail, which is a blend of The King of Soho Variorum berry gin, strawberry and coconut syrup and lime juice, will feature on all EVERYMAN cinema menus* and will be available at £9.25 for cinema ticket holders. We did attempt to recreate our own version of this and trust us when I say it’ll be so much easier to go to EVERYMAN cinemas and buy one there.
Founder and female entrepreneur, Alex Robson, comments: “We’re incredibly excited about this new listing. EVERYMAN is known for redefining and enhancing the cinema experience; their venues are the perfect home for our gins that are rooted in the creative and non-conformist spirit of Soho. A good measure of Variorum pink to lift the spirits as we all come out of Lockdown – now that’s what I call pretty”.
The cinema group, which will open 27 of its 35 EVERYMAN sites under the new tier two system, looks forward to introducing a new premium gin brand to their back bar and cocktail offering. Richard Linford, head of food & beverage at EVERYMAN comments, “We’re delighted to welcome The King of Soho Variorum Gin to our menus. A brand that is very much in line with our innovative lifestyle approach, we expect the Pretty in Pink to be a huge hit with our customers.”
The King of Soho Variorum Gin has an off sweet palate, adds a hint of pink and notes of strawberry to the essential juniper and citrus flavours of the classic recipe. The creativity and literary works of Soho are the inspiration behind the name – in literature, a ‘variorum’ edition is an original work with notes.
*Subject to Covid-19 restrictions