AN ICE COLD EXPERIENCE IS COMING TO LONDON’S OXFORD STREET - AND THERE’S A SECRET IN STORE

Award-winning actor, rapper and comedian Michael Dapaah, AKA Big Shaq, took to Instagram today to announce the launch of The ICECOLD Supermarket – and social media can’t stop talking about it.

Click here to see what it’s all about.

Doors will open 10.00 AM on Thursday 13th and Friday 14thOctober only, so get down there while you can. Look out for the person holding a golf sign dressed in a penguin suit out of 58 Oxford street.

Chilled at a cool -18 degrees, The ICECOLD Supermarket is full of limited edition products, offering items exclusively from one brand within its floor to ceiling freezers. Shoppers can get their hands on unique merchandise and discover the secret instagrammable freezer room before rounding off their visit with a gifted bag of swag as they leave.

One lucky punter will win the Ice Cold Golden ticket, giving them access to a super exclusive event the night of the 13th at The ICECOLD Supermarket checkout. As the sun goes down, the freezer doors will open, the beats will drop and the shots will flow at a private party with some recognisable faces.

The secret is Ice Cold.

Time: 10:00am – 6:00pm on Thursday 13th and Friday 14th October

Address: The ICECOLD Supermarket – 58 Oxford Street, London, W1D IBH