Turn purple for charity!
Disability charity, Leonard Cheshire, are giving Brits the opportunity to flaunt purple make-up skills, paint their nails lilac or go to town on purple-themed food all for good with new social media campaign #ISeePurple
With one in five disabled people currently not online, the British public can help Leonard Cheshire work towards getting this portion of Britain’s 14.1* million disabled people online, by taking part in the #ISeePurple campaign and sharing their purple pictures with friends and family.
Influencers and social media users share their purple themed pictures
To combat the loneliness around half disabled people feel, LeonardCheshire is asking everyone to show how they see purple, the recognised colour of disability. Posting a purple themed picture, connecting with four friends to do the same, and donating £5, can help a disabled person who feels isolated get online this Christmas.
There are four simple steps to get involved:
1.Post a picture incorporating the colour purple
2.Use the hashtag #ISeePurple
3.Donate £5 to Leonard Cheshire
4. Tag four friends to do the same
Just £25 is enough to get a disabled person online. Launching the campaign ahead of International Day of Persons with Disability 2020 (3rdDecember), Leonard Cheshire is inviting the public to show how they see purple, whether that’s through their clothing, make-up, furniture, or just out and about in their day-to-day lives.
The coronavirus pandemic means many of us are feeling more isolated. But for one in two disabled people loneliness can be an everyday reality. One in five people with a disability have no access to the internet. Around half don’t have a computer or smartphone. With lockdown restrictions in place, many disabled people face a lonely Christmas[1].
Hugh Fenn, managing director of UK services at Leonard Cheshire said: “It’s been a tough, and lonely, time for us all. No one has felt the impact of this pandemic more than disabled people. Technology can help the people we support keep connected and feel less lonely in these challenging times, which is why our #ISeePurple campaign is raising funds ahead of International Day of Persons with Disabilities on December 3rd.”
Donations can be made via: https://www.leonardcheshire.org/get-involved/support-our-work/iseepurple
