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Best 5 ways to get a brand that works
Do you know the best five ways to get your brand working ? Know your business culture, your offer and differential. Get back to basics and take a fresh look at what your business stands for, undertake research into how this stacks up against your competition. Are you sure how your business fits in with the customer needs, what are the expectations of your customers? What are the expectations of the market sector you are in? Are you clear about what you offer, what makes it unique and special? It’s important to start with this crystal clear vision then communicate…
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Behind the Brand: Sweet Cavanagh
When did you start business and what gave you the idea to start? I decided to start this business after my own personal experience with addiction, eating disorder and recovery. I was admitted into rehab over two and a half years ago and it was there that I began making jewellery. Once a week we attended craft sessions that had an amazing therapeutic effect on me. Engaging in a creative process, using my hands and practicing a mindful activity are all things that contributed to a marked improvement in my self-esteem. I was so shattered and defeated by the time I entered…
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Money Mindset Mastery
A couple of weeks ago I was invited to a business event, the back drop was the Royal College of Surgeons in Holborn. It made me excited as I knew it was going to be a prestigious event and I was not let down! The event was called Money Mindset Mastery and was run by Noree Makosewe Director of Radical Leap, which is an organisation set to empower and enable people to achieve the best from within, both in business and as an employee. The speakers on the night were amazing! Not only did they provide some hidden treasures in…
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Were you born to sell?
People sometimes say, “There’s a born salesman!” However, I have never yet read or heard in the news of someone who gave birth to a sales person. I have never heard of someone who gave birth to a lawyer, or a doctor, or for that matter a criminal. Birth is given to boys and girls; everything after that is down to choices that are made and skills that are learned. And sales skills are life skills. Many people would never view themselves as a sales person. Yet any time you are in a conversation in which you try to express an…
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The Emerging Ghana
Early last month, the president of Ghana, John Dramani Mahama took pride in joining us here in the UK. He is the current president in power from the National Democratic Congress (NDC) party. As some of you may know, Mr. Mahama being in power has not been tolerated well by the people of Ghana. Due to this, his current state of presidency is at stake and the future of it remains in court. Nevertheless, president Mahama holds his head high and aims to lead Ghana into a better sustainable home for many. He began his visit with a conference at…
