Tiffany & Co’s Christmas Popup In Covent Garden
David Parry/PA Wire
Thursday night, I attended the launch of Tiffany & Co. and Coty’s partnership with London’s iconic Covent Garden at Sushisamba. Tiffany & Co and Coty are aiming to bring the magic of the holiday season to life through their signature scent. Located at Covent Garden’s East Piazza, the area has been transformed into a wintry destination that’s inspired by holidays in New York City, home to the legendary jewellery house.
It is simply beautiful and makes me wish I was adorned in Tiffany jewellery eating breakfast outside the store.
Expect a Tiffany & Co. bridge which represents the bridge in New York City’s famous Central Park, oversized Tiffany Blue Boxes and sparkling snow. There will also be a one-of-a-kind Tiffany & Co. ice skating rink! To pre-register visit: http://tiffany-co-ice-skating.eventbrite.co.uk).
At the launch at Sushisamba we were treated to a gorgeous ice skating display while drinking Tiffany inspired cocktails and eating delicious sushi.
The installation, will run from 28 November until 26 December, so make sure you visit to see it in all its glory! The showcase is a four-foot tall bottle of Tiffany & Co. Eau de Parfum inside a larger-than-life snow globe. The sparkling floral scent of Tiffany Eau de Parfum is diffused at key intervals each day and having walked through the day after the event I was happy to say it really does make the area smell divine.
Next to the ice rink, shoppers will be able to visit the Tiffany Fragrance shop to discover the family of scents, including the newly released Tiffany & Love Fragrances for Him and for Her. There are a number of services available including gift-wrapping and complimentary laser engraving on fragrance bottles from 28 November until 1 December, as well as from 12 December until 24 December.
Thanks for having us on the evening, it was lovely and I can’t wait to use the limited edition bottle of Tiffany & Co’s signature scent that I was able to take home.
Written by Tegan LeBon