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Understanding customer / shopper behaviour
By understanding how customers / shoppers think and respond to the store environment can and will assist to develop sales and strengthen the brands you sell. Predicting customer / shopper behaviour is complex. However, there are some factors that affect the likelihood of people turning into a shop and the…
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Behind the Brand: Pop Up Business School
Name of Business: Pop-Up Business School Social Media and website links: Twitter: https://twitter.com/popUPbusiness Facebook: https://www.facebook.com/PopUpBusinessSchool Website: http://www.popupbusinessschool.co.uk/ 1. What is your business and how does it function? We travel around the country and pop-up in different locations to help people to start businesses, make money and have fun. Our mission…
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Starting a Business and the Feelings Involved
Vulnerability is a part of our everyday lives. Women who aim to go into business tend to feel this emotion; some of the questions I asked when I embarked on my journey of creating the social enterprise, Divas On Demand (www.divasondemand.co.uk) who would listen to me? Will it go smoothly?…
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Do you believe in the power of branding?
If you don’t then maybe you should think again. In these uncertain economic times customers are known and proven to gravitate towards certainty, thus the brands that represent certainty. In recent reports it shows the branded restaurant market is expected to grow to £13.6b by 2015- this while we are…
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Best 5 ways to get a brand that works
Do you know the best five ways to get your brand working ? Know your business culture, your offer and differential. Get back to basics and take a fresh look at what your business stands for, undertake research into how this stacks up against your competition. Are you sure how…
