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Understanding customer / shopper behaviour

By understanding how customers / shoppers think and respond to the store environment can and will assist to develop sales and strengthen the brands you sell. Predicting customer / shopper behaviour is complex. However, there More »

Behind the Brand: Pop Up Business School

Name of Business: Pop-Up Business School Social Media and website links: Twitter: https://twitter.com/popUPbusiness Facebook: https://www.facebook.com/PopUpBusinessSchool Website: http://www.popupbusinessschool.co.uk/ 1. What is your business and how does it function? We travel around the country and pop-up in More »

Starting a Business and the Feelings Involved

Vulnerability is a part of our everyday lives. Women who aim to go into business tend to feel this emotion; some of the questions I asked when I embarked on my journey of creating the More »

Do you believe in the power of branding?

If you don’t then maybe you should think again. In these uncertain economic times customers are known and proven to gravitate towards certainty, thus the brands that represent certainty. In recent reports it shows the More »

Best 5 ways to get a brand that works

Do you know the best five ways to get your brand working ? Know your business culture, your offer and differential. Get back to basics and take a fresh look at what your business stands More »